Power of Raw

Power of RawRaw Coating Badge

At Nature’s Variety, we believe in the power of raw. We formulate everything with raw in mind. Each piece of kibble is coated with freeze dried raw food for not only great taste, but pure nutrition. Our raw coating is made with raw meat, organs, and bone; and reflects what an animal would eat in its natural habitat.

Raw inspires everything we do. We’re excited to spread the word about the transformative power of raw and lead a movement toward better pet health. And because we’re so passionate about raw, we’ve made it easy for pet parents like you to incorporate raw into your pet’s diet every day.